BOB is a company that strives to create revolutionary innovation. They work hard to create great products that bring more freedom to those that love getting out into the natural world. It’s that simple really. Commit to quality and the rest falls in to place. Don’t rush to be the first, innovate to be the best. These are the same standards BOB began with 17 years ago.
Originally, the name of the company was Beast of Burden, which many thought was a burden unto itself. However, in typical California fashion, that mouthful was soon shortened to its acronym BOB. “BOB is easier to spell, funny and simple,” co-owner Roger Malinowski explains.
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