Thursday, December 16, 2010

Lights, Camera, Action! 'Get them to say Chicco (Kee-Ko)!'

As stated on Chicco's website, 'Get them to say Chicco (Kee-Ko)!' Who doesn't want their beautiful little girl or boy to be the spotlight? Your little one can appear 50 feet tall in Times Square! See the press release below:

Here's your chance.

McCann New York is helping launch Chicco (Say “Kee-Ko!”) in the U.S. It's a baby brand that's been loved and trusted around the world for over 50 years and now it's time to make a big splash for them right here in the States.

Part of the campaign is an initiative that encourages parents to have their kids introduce Chicco to the U.S. on video which we will then show on an enormous digital billboard in Times Square. The proud parents will then receive a keepsake photo of the appearance via email.

What do you need to do? It's pretty simple.

We need home video clips of your child saying “Kee-Ko” or at least making a valiant attempt at it. You can be seen and/or heard coaching your little one too, as long as it's clearly audible that one or both of you say the brand name correctly. Flubs are OK too, especially for the young ones. (“Daa-daa” can be just as cute - as long as we can hear you coaching before.)

For more information on this exciting opportunity click here! By all means, please let us know if your little one made it the billboard in Times Square. We will be sure to mention the good news here at Goore's Insider. Thank you friends!


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