Monday, September 3, 2007

Chicco continues to lead with innovation: The KeyFit 30 Infant Car Seat

It's great when manufacturers continue to improve and not just sit back and rest on their laurels. Such is the case with Chicco and the KeyFit 30 Infant Car Seat.

The original KeyFit infant car seat took over 2 years to hit the US market from when we first saw a prototype. After that period many products don't live up to their original hype. This was not the case with the original KeyFit infant car seat. With innovative features like their one pull latch tightening strap and newborn body support the KeyFit was (and still is) easy to use and very safe and comfortable for newborn babies. The original KeyFit infant car seat is still available in the Explorer and Iceberg patterns (will phase out in 08') and the newly released Manhattan pattern.

With the introduction of the 08' collections comes the KeyFit 30 infant car seat. Unlike other infant seats that accommodate infants over the typical 20-22 lbs., the KeyFit 30 is not any larger or heavier than the original version. Lightweight and easy to install, the KeyFit 30 boasts the widest weight range of any rear-facing infant car seat currently on the market, accommodating infants between 4 and 30 pounds.

The American Academy of Pediatrics, National Highway Traffic Safety Administration (NHTSA) and car seat safety advocates recommend that children ride rear-facing to the highest weight or height allowed by the car seat manufacturer, regardless of age. This position helps support an infant’s delicate neck and proportionately heavy head in crash situations.

According to NHTSA, 80 percent of parents are installing their baby’s seat incorrectly. The KeyFit 30 offers parents peace of mind and ease of installation, featuring one-hand adjustment and bubble-level guides that clearly indicate when the seat is installed at the correct angle.

The Chicco KeyFit 30 is available in 3 exciting new patterns, Race, Atmosphere & Adventure and is compatible with the Chicco stroller models Trevi, S3, and Cortina.

Richard Goore

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